There are generally two options to consider if you are planning to integrate SEO in your online marketing campaign. First is to have an in-house SEO team, and second, is to hire an SEO agency.
But there’s always been one big question concerning these options. Which is truly the right choice for your business? The most practical answer always ends with choosing based on your needs and budget, which could be either of the two. But if it is to be based on experience, expertise and resources alone, the best answer would be to choose a professional SEO agency.
Resources Translate to a Ready Pool of Links
SEO is comprised of a set of independent needs. Nonetheless, it remains mainly about links. Search engines have always assessed what’s contained on a site and just how significant it is through the quantity, quality and topic that relates to the external links from other sites. This then emphasizes that one difference SEO companies have over simply having an in-house team.
These companies have the essential strategic resources, like contacts, that enable them to provide social signals and natural links. The best part is these natural links are from influential and genuine websites and people from various niches.
Scalability Means a Cost-Effective SEO Campaign for Businesses
To leverage on full-scale campaign requires being equipped with various tools and expertise. Equipping an in-house team would entail spending so much that even frequent use of such won’t be considered as a cost-effective move. But it does so after a long time. And only if the level of expertise the team has comes close or reaches the same level as what SEO companies are equipped with.
Then There’s the Experience
Experience in this case does not only involve the years spent serving in the industry. It is more about the experience obtained by working on several campaigns from different industries and niches over the years. The knowledge that experts on a search engine optimization agency have is also vital for it is likely that they’ve handled campaigns for one of your competitors. Deeper knowledge about the client’s market creates a much effective and specialized campaign.
Equipped with all Related SEO Skills
There is an advantage if each member of an in-house team has one or more related SEO skills. Even then, it would take time to build a team that can equal an agency’s level of expertise. But with a professional SEO agency, such set of skills is never a problem for that’s what its team is armed with.
Cost of Hiring an Agency over Employing an In-House SEO Team
The cost factor here talks about two things. First is the total cost a client company will need to spend for employing an entire in-house team over hiring an agency that has an experienced SEO Head. Second is the flexibility and convenience of reducing budget allotted for payment for the agency over dismissing one’s staff.
Having said the reasons why it is better to hire a search engine optimization agency, you would now want to know how to find the right company. Below you will learn how to identify those agencies that are best avoided.
• Guaranteed Top Ranking – SEO campaigns can bring you to the top rank. But any agency or individual cannot guarantee this as stated in the Google Webmaster Guidelines. Therefore, it is best to move forward if you find an agency that claims to guarantees this.
• Instant Results – One thing to remember on SEO is it is a process, one which cannot deliver instant results. To get instant results would mean having something compromised along the way, making it unreliable in the end.
Search engine optimization is a process and discipline that is highly specialized. As such, it is only appropriate to hire a genuine SEO agency. The knowledge, skill and expertise an agency’s team has are what helps create an effective campaign that gives your brand an edge as it competes online.